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Privacy law

Collection, processing and use of personal data

You may visit our site without entering any personal data. We will be storing only those access data which are not personalized, such as the page from which you have visited, or the name of the file requested by you. These data will be used exclusively for the purpose of improving our service to you. The data do not permit any inferences as to the person who has visited our site.

Personal data are collected only if you provide these data freely in connection with an order or by registering as a customer. The data which you have entered will be used without asking any further consent solely for the purpose of performing your order.

Send a contact request:
Personal data will be collected if you voluntarily notify us as part of the contact process. We use your data exclusively to provide you with the requested information, that is, only the information and data are stored and processed which are absolutely necessary to answer your request. Your data will then be deleted from our customer database, if you so wish.

Distribution of personal data

Your personal information will be passed on to the commissioned shipper only to the extent necessary. For the processing of payments we must pass on the relevant data to the authorized banking institution.

There will be no further circulation of your data beyond the stated extent.

Use of cookies

For the ordering process it is necessary to use session cookie. This is a small text file which is deleted from your computer after you have closed the browser. This file is used exclusively in order to run specific applications, such as the shopping cart application.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies", text files that are stored on your computer, to analyze the use of the website. The information generated by the cookie about your use of this site are usually transmitted to a Google server in the USA and stored there. In the case of activation of the IP anonymization on this website, your IP address from Google will be truncated within Member States of the European Union or other parties to the Agreement on the European Economic Area before. Only in exceptional cases the full IP address is sent to a Google server in the USA where it shortened. On behalf of the site owner Google will use this information to evaluate your use of the website, compiling reports on website activity together and to provide other use of the website and internet related services with respect to the website owner. As part of Google Analytics provided by your browser IP address will not be merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, we would point out, however, that in this case you may not be able to use all features of this site will be fully. They may also prevent the detection of the cookie generated by and related to your use of the website (including your IP address) to Google and the processing of these data by Google by downloading the available at the following link browser plugin and install: the browser plugin.

As an alternative to the browser plugin, you can click this link to prevent Google Analytics collection on this site in the future. An opt-out cookie is stored on your terminal. If you delete your cookies, you must click the link again.

We would like to point out that on this website Google Analytics has been extended by the code "anonymizeIp" to ensure an anonymous detection of IP addresses (so-called IP masking).

If and only if an order is made a so-called "conversion" (a kind of response cookie) is recorded. If you have come to our site via "Google-Adwords", a cookie is created at the time when you click on the Adwords-link. This cookie is used exclusively for statistical purposes and expires automatically after 30 days. The data are not analysed in any other way.

Information to provide recommendations on our website

To best adapt our offer to the customers' needs we offer on our website pages and recommendations of products from our catalog. These recommendations are based on surfing and buying behavior of our site visitors. The information collected is used solely to improve our offer to our website visitors. There is no disclosure of data to third parties.

To measure the quality of the recommendations offered, it is important for us to recognize whether a recommendation is also clicked by our visitors. For this purpose we store temporarily in a session cookie information as to which recommendation was clicked. In this case, no visitor data itself, no customer no., Placed there with. The information stored in the cookie from the cookie is removed after delivery the next page again. A session cookie is a small text file that is automatically deleted from your computer after the browser session. The data will not be disclosed to third parties.

In addition, we also use cookies, which remain on your hard disk. On another visit will be detected automatically, that you've been with us. These permanent cookies are stored on your hard drive and delete after 100 days of alone. In these cookies is only your customer no. and any other information that you stored. The cookies are only used to make our service more user-friendly and effective. It is thus possible to us that you get matched specifically to your interests Deals appear on the page.

Der ausschließliche Zweck unserer Cookies besteht darin, unser Angebot den Wünschen unserer Besucher bestmöglich anzupassen und das Surfen auf unserer Website so komfortabel wie möglich zu gestalten.

Data security

Your personal data are SSL-coded and transferred via the internet.

We have taken measures to secure our website, and all associated systems, against loss, destruction, access, modification or distribution of your data by any unauthorized persons. It is vital for access to your customer account that you enter your personal password. It is recommended that you do not disclose these login data to anyone and that you leave our shop pages by logging out properly, or by closing your browser window after completing your communication with us. This is especially important if you are sharing a computer terminal with others.

Right of access to personal data

In accordance with the German Federal Privacy Act you are entitled to information about the stored data free of charge. You are also entitled to demand that the stored data be corrected, blocked or deleted.

Contact person for data privacy

If you have any questions concering the collection, handling and use of your personal data, or about the cancellation or deletion of your data, please refer to:
, Lüscher Velos GmbH CH , Grenzacherstrasse 10, CH-4058 Basel, Phone 061 535 61 66, Email:

For revising or accessing your personal please go to "my account" and click on my data.